Awebstar is a leading web design & development company in Singapore. With a focus on delivering high-quality solutions, we specialise in web design, web development, e-commerce development, mobile app development, digital marketing, search engine optimization (SEO), and management software solutions. Our team of talented professionals is committed to creating visually stunning and user-friendly websites, powerful e-commerce stores, and building advanced mobile applications.

Logo Designing

As the logo design services, Awebstar uses the optimum UX and UI designs with cutting edge technology for logo designing.

Responsive Website design

To make the responsive website design, Awebstar focusses on an extensive integration of technology and effective designs.

SEO Services

Increase your website visibility by hiring the best SEO company in Singapore and boost your business performance.

Mobile App Development Services

Awebstar, a mobile app development company makes functional, alluring, and easy understandable applications for every business type

eCommerce Website Design Services

If you are searching for an eCommerce website development company in Singapore, then Awebstar is the most reliable company you can go with.

Saturday 14 March 2020

Salon Scheduling Software: A Way to Manage Bookings Efficiently

The organization is the key to any successful business. Scheduling is the heart of being organized.

Modernization and digitalization have changed our life. It has replaced the working pattern of every culture. Nowadays in the digital era, business falls behind the technology. Using the right type of equipment and products is not enough for salons, it demands more.


The right thing and correct times take you one step ahead from rivals. To manage salons with some scheduling software, make the work easier. The best salon scheduling software is making a remarkable experience in the competitive world.

There is numerous salon scheduling software available in the market, and each has its specific features. Using salon software helps to coordinate the client and staff without any headache. In this article, we will discuss the importance of salon scheduling software.

Features of Salon Scheduling Software to Manage Bookings Efficiently

Dual bookings, no-shows, lost appointment. All such things have an impact on clients. Often clients look at the minute detail of the salon, preferably experience. So, to have salon booking software is essential with some great features. It is only the salon scheduling software that books the appointment on a large scale. Here are some crucial features in booking software that must have:

Customer Relationship Management

To maintain a respectful relationship with the client is essential for any successful business. Especially in the industry of a salon where there is tough competition in the market. To manage the CRM, here are some essential things to be considered :
  • Always keep notice of active clients.
  • Send an appointment reminder to the customer.
  • Set-up an automatic e-mail response system.
  • Integrate with social media accounts.
If you choose the right CRM Software, both you and your customer will do not find any hassle, and it builds a long-lasting relationship with them.

Appointment Management 


Appointment management is the prime factor that is needed for any salon booking software. Salon software provides a unique and appealing design to the customer. Scheduling software gives the provision to the customer to book an appointment 24/7. It even works after the business hours with its simplified operations.

While appointment booking, it gives provision to books the slot for the customers so that they can book accordingly. Salon software understands the requirements of the future.

Reduce No-shows Appointment

Last-minute cancellation can possess high loss to your salon. It affects the whole atmosphere of your salon, and it has a negative impact on the sale of the business. To lessen the no-show’s company must make some policies to control this. Try to elect a fee if someone misses an appointment or cancel by a designated time. Prepayment feature also helps to lower the no-shows.

Social Media Integration




In the digital world, almost every single person has an account on social media like on Instagram, Facebook, Twitter, etc. Neglecting social media is one of the biggest mistakes that one could ever do. Salon scheduling software provides excellent integration with a social platform of the customer. It gives a real advantage to the salon. 

Salon scheduling software provides the customer to book an appointment from their social media account and it is a good source of marketing. Social media integration helps to engage several customers.

Inventory Management 

Salon scheduling software always provides a 100% accuracy in the product inventory. Salon booking tool always ensures that salon booking software always creates a report about the stock and inventory. It also displays the expiry date of the product. 

This software helps to create a description of stock and inventory. It always keeps you up-to-date about the products and sales. By centralizing all the events in one interface, it keeps the work very easier and effective.

Different Payment Gateways

Managing finance is the major feature of any salon management software. Salon software provides different payment methods such as PayPal, stripe, POS, etc. Salon POS system supports different methods so that the customer can purchase the product and pay by any method. 

This ease of payment gateway retains the clients to your salon. Points of sale easily calculate the changes applied by banks when you apply financial transactions.

Set Reminders

Salon management software also provides one helpful option of reminder. With this, management can set a reminder for their customers by sending SMS or sending an e-mail. It also ensures that customer gets a message of booking, reschedule or cancellation of an appointment. So it saves time and money for the salon and client by not skipping their appointment.

Concluding Remarks 

Salon management software has set standards with its beneficial features and functionalities. With the latest technology features of this tool are incomparable. So, upgrade your salon business software today. Understand that one decision can make a big difference.  

Thank you for reading!!
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Friday 14 February 2020

Amazing Tips to Optimize URL Structure to Improve Website performance



Ever thought that URL structure matters a lot?

Yes, It does. It is very much important to optimize URL structure for better performance in Search engines and traffic. There will be some questions in your mind related to this topic and in this article, I am going to explain to you the same.

Whenever you search anything in google, Each and every time you will only get clean and easy to understand URL at the top of Google. For instance, here are the results I got when I searched Content marketing on Google.


You can see, these are very simple and short. Even anyone can remember them very easily. The reason behind their ranking is their URL structures. I am not saying that anyone can’t rank for any keyword without having a good URL structure, but it is taken into consideration while ranking any website on google.

So, let us start with the first tip.

1. Keep your URL clean


By this heading, I want to tell you that keep your URL structure as easy as possible. As we saw in the above-given image, URL structures are very simple and people can remember them very easily.

If your URL can’t be remembered by people, you are going wrong. You should improve it. You can do that by following these tips while setting up the URL structure of your articles or your site. You will never like to Use Dynamic URL structures. They will not give users a good experience.

Dynamic URLs are the URLs which contains some symbols like “#”, “?”,”+”,”=” and more within it. They are used to navigate throughout the page if the page is bigger in size. In wordpress, If you will not setup URL structure, It will assign default URL structure of WordPress which is Dynamic.

Here is the example of dynamic URLs which is not User friendly or Human friendly.

http://www.domain.com/post.php?id=258

http://www.google.com/search?q=example+of+dynamic+URLs

As you can see, these URLs are not human friendly as if the person isn’t techy, he/she can’t remember them. Instead, Check the below given URL structures,

http://www.domain.com/blog/article-url

http://www.domain.com/article-url

In comparison with dynamic URLs, Static URLs are very easy to remember and they are Human friendly. Yes, In some cases you need Dynamic URLs and they also get indexed in Google but they are not Good when it comes to User Experience.

2. Using keywords in URL
You would like to use keywords in your URLs because it will help you to get better Search engine rankings. Whether it is Dynamic URL or simple URL, you can get better rank in search engines by using keywords in it.

It is always good to put keywords in URLs. For example, You have main keyword has Backlinks for the personal blog then your URL can be http://www.yoursite.com/backlinks-for-personal-blog to make it look better and easy to remember. Moreover, you will rank higher in search engines because you have exact match keyword in URL.

I’ve many articles on my blog ranking in a same way. One more thing you need to care about is delimiters. It is always recommend to use “-” as delimiter to seperate keywords in an article. If there is no delimiter between keywords in URL then it is very hard to read and remember. Here is the example for that,

http://www.domain.com/backlinksforlongtermblog – Hard to read and remember.

http://wwww.domain.com/backlinks-for-long-term-blog – Very easy to read and remember.

So, Now you know that simple URLs and keywords in it rocks the rankings. There is much more to know about URL structures, Let us continue the most important part.

URL Optimization for SEO

3. Length of URL
If your URLs are very long then you have to take care of the length of the URLs. It is because google don’t display whole URL in SERPs, You need to Shorten your URLs to make URL show whole URL in SERPs.

So, the optimal length for the URL to get better results is 40-60 chracters including your domain. So, Trim up your extra characters and Slugs from your URLs and make it as short as possible. Use keywords in it to make it more SEO friendly.

Here is the example of the Perfect URL.

Home page –> http://www.domain.com

Article page –> http://www.domain.com/article-keywords

Category and tag pages –> http://www.domain.com/category-or-tag

Similarly, you can put static and simple User friendly URL structures for every pages on your blog or site to get better results.

Nowadays, Google wants to give users a perfect page in which users can solve their questions without messing up anything. So, Google will only show simple and trustworthy pages to users. If your URL structure is better, you will rank higher.

Wrapping it up:

URL structures matter a lot when it comes to user experience and search engine performance. If users will able to remember it, there are more chances that they will come again to your site to take more knowledge from your blog or site.
Search engines takes URL structure into consideration and There are some cases in which any site is ranking on #1 spot without having the same keyword in whole content but only once in URL. So, We can’t underestimate URL structure.
If many URLs are providing same content then you can use Canonical tag to avoid Plagiarism. So, these are some rules you need to know when it comes to optimizing URL structure.



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Awebstar is a leading web design & development company in Singapore. With a focus on delivering high-quality solutions, we specialise in web design, web development, e-commerce website design, mobile app development Company, digital marketing, search engine optimization (SEO), and management software solutions. Our team of talented professionals is committed to creating visually stunning and user-friendly websites, powerful e-commerce stores, and building advanced mobile applications. With our expertise in digital marketing strategies and SEO, we help businesses reach their target audience and achieve online success.