If your online store isn’t getting the sales you want, you’re in the right place. The truth? You don’t need complex strategies or a huge budget. Simple, consistent actions are most effective for real-world ecommerce.
This guide shares 20 practical tactics – no jargon, no fluff—just clear steps to attract customers, build trust and boost sales. Let’s dive in!
1. Optimise Your Website for Mobile
More than half of online shopping happens on smartphones. If your website isn’t mobile-friendly, you’re losing customers. Make sure your site loads quickly, buttons are easy to tap, and the checkout process is smooth.
- Use responsive web design to fit all screen sizes
- Optimise images for faster loading
- Test navigation and usability on mobile devices
- Avoid pop-ups that block content on mobile screens
📅 Tip: Use tools like Google’s Mobile-Friendly Test to check your site.
2. Use Clear and Catchy Product Descriptions
Don’t just copy and paste manufacturer descriptions. Write clear, engaging product descriptions that highlight the benefits, not just the features. Use bullet points, short paragraphs, and a friendly tone.
- Focus on how the product solves a problem
- Use emotional triggers like "feel confident" or "save time"
- Add size, material, and usage details clearly
- Include keywords naturally for SEO
3. Leverage Social Media Platforms
Post regularly on platforms like Facebook, Instagram, and TikTok. Show behind-the-scenes content, product use cases, customer testimonials, or short videos. Social media builds trust and brings more visitors to your store.
- Share user-generated content
- Use stories, reels, and live sessions
- Run polls, Q&A, or fun challenges
- Post at peak engagement times
📅 Tip: Focus on the platform where your target audience spends the most time.
4. Start an Email Marketing Campaign
Email marketing is still one of the most effective ways to drive repeat purchases. Collect emails using pop-ups or discounts and send regular updates, offers, or new product launches.
- Send welcome emails to new subscribers.
- Share special discounts and seasonal promotions.
- Segment your audience for better targeting.
- Use engaging subject lines and a mobile-friendly design.
5. Run Google Ads for Targeted Reach
Google Ads can help you show your products to people actively searching for them. Start with a small budget, target relevant keywords, and track conversions to make improvements.
- Choose high-intent keywords with buying signals.
- Use negative keywords to reduce wasted spend
- Create multiple ad copies to test performance
- Monitor click-through rates (CTR) and conversion rates
6. Use Facebook and Instagram Ads
Social media ads are great for reaching potential customers based on interests, behaviour, and location. Use eye-catching images or videos with a clear call-to-action (CTA) like “Shop Now.”
- Retarget visitors who didn't complete a purchase
- Create lookalike audiences for better reach
- Track performance using Facebook Pixel
- Use carousel and video ads for engagement
7. Create a Blog on Your Website
Blogging helps with SEO and builds your brand’s authority. Share simple tips, product guides, customer stories, and how-to articles. This content can bring in traffic from Google and keep your audience engaged.
- Focus on topics your customers care about
- Use internal links to product pages
- Add visuals like images, charts, or infographics
- Keep paragraphs short and easy to scan
8. Improve Your Website’s SEO
Search Engine Optimisation (SEO) helps your online store appear in Google searches. Focus on:
- Using relevant keywords in your titles and descriptions
- Writing unique product descriptions
- Optimising images with alt text
- Building backlinks through guest blogging
📅 Tip: Use free tools like Ubersuggest or Google Search Console to find SEO opportunities.
9. Offer Discounts and Limited-Time Deals
Promotions like “Buy 1 Get 1 Free” or “20% off for 24 hours” create urgency. Share these deals through email, pop-ups, and social media to drive quick sales.
- Use countdown timers on your site.
- Highlight discounts on banners or headers.
- Create themed deals for holidays or events
- Promote flash sales with paid ads
10. Add Customer Reviews and Testimonials
Positive reviews build trust. Allow customers to leave feedback on your site and display reviews near your product listings.
- Ask for reviews after each purchase
- Offer incentives for honest feedback
- Highlight top reviews on product pages
- Include photos or videos if possible
In addition to building trust, showcasing customer reviews improves conversions and boosts credibility — especially when supported by expert digital marketing services that help promote them through various channels like email, SEO, and social media.
📅 Tip: Send a follow-up email asking for reviews after a purchase.
11. Use Exit-Intent Popups
When someone is about to leave your website, show a pop-up offering a discount or free shipping. This small trick often turns lost visitors into buyers.
- Trigger popups based on user behaviour
- Keep messaging short and benefit-focused
- Test different offers (free shipping, 10% off)
- Use urgency with phrases like "Wait!" or "Don’t leave yet"
12. Implement a Loyalty Program
Reward repeat customers with points, discounts, or exclusive offers. A loyalty program encourages customers to come back and shop more often.
- Let customers earn points on every purchase
- Offer rewards like free shipping or free items
- Send updates when users reach new loyalty tiers
- Promote the program via email and banners
13. Use Live Chat or Chatbots
Answering customer questions in real time increases trust and removes doubts that may prevent a sale. Use tools like Tidio or Intercom to set up chat support on your store.
- Offer instant support during business hours.
- Use chatbots for FAQs and tracking info.
- Collect leads from chat interactions.
- Personalise responses with the customer's name or order history.
14. Add Clear Call-to-Actions (CTAs)
Guide your visitors with CTAs like “Add to Cart,” “Shop Now,” or “Claim Your Discount.” Make them stand out with contrasting colours and strong action words.
- Use CTAs above the fold and on every product page
- Keep CTA text short and direct
- Test different CTA styles (buttons vs. links)
- Ensure CTAs are mobile-friendly and easy to tap
15. Recover Abandoned Carts
Many shoppers add items to their carts but leave without buying. Set up email reminders or offer a discount to bring them back and complete their purchase.
- Send automated cart recovery emails within 24 hours
- Use subject lines that create curiosity or urgency
- Offer limited-time coupons to encourage return
- Include images of items left in the cart
📅 Tip: Use tools like Klaviyo or Mailchimp for automated cart recovery emails.
16. List Your Store on Online Directories
Get your store listed on Google Business, Yelp, or local business directories. This improves your visibility and helps customers find your store more easily.
- Claim your listing on Google My Business.
- Add accurate business information and hours.
- Upload product or storefront photos.
- Encourage happy customers to leave reviews.
17. Collaborate with Influencers
Find influencers in your niche who can promote your products. Even small influencers (micro-influencers) with loyal followers can drive traffic and sales to your site.
- Reach out with a personalised pitch.
- Offer free products or affiliate commissions.
- Ask for honest reviews and unboxing videos
- Choose influencers whose audience matches your niche
18. Run Giveaways or Contests
Giveaways create excitement and can grow your email list or social media following quickly. Ask people to tag friends, follow your page, or share your post to enter.
- Use simple rules and clear deadlines.
- Promote giveaways across platforms.
- Offer valuable and relevant prizes.
- Announce winners publicly to build trust.
19. Use Retargeting Ads
Ever notice ads following you after you visit a website? That’s retargeting. You can show ads to people who visited your store but didn’t buy, encouraging them to return.
- Install a Facebook Pixel or Google remarketing tag
- Create personalised ads for viewed products
- Limit ad frequency to avoid annoyance
- Measure return on ad spend (ROAS)
📅 Tip: Facebook Pixel and Google Ads allow for easy retargeting setup.
20. Analyse and Improve Regularly
Use Google Analytics and other tools to see what’s working. Check which products sell the most, where your traffic comes from, and which pages need improvement.
- Monitor bounce rates and page load speeds
- Track conversion rates and user paths
- Set up goals to measure marketing impact
- Make small improvements based on real data
Final Thoughts
You don’t need to do everything at once. Start with a few strategies, test what works for your store, and build from there. Remember — successful digital marketing is about consistency, customer understanding, and continuous improvement.
Whether you’re running a small shop or growing a large online brand, these 20 digital marketing strategies can help boost your online store sales in an easy, manageable way.
