12 Unexpected Reasons For Website Designing and Development Failure

Is your website not giving you fruitful results?

Are you getting a sinking feeling while looking at your business website?

Accept it or not!!

You might be following inappropriate ways of handling your website.

Website Design is regularly evolving and to stand in this competitive world; it is imperative to pursue trending approaches.

Business demands can only be aimed when you apply upgrades to your websites with accurate features and functionalities.

The sites need to be updated every 18 to 24 months. If it is not, then the downfall is quite obvious.

Not a major change but “changes like in offers, deals, updating with new blogs and more like these”.

Your websites must give a remarkable impression when a user visits your websites. And if in any case, you are not able to impress them, then chances are that they will not read a single word from your website anymore.

They will obviously bounce to another website. Don't forget that websites are crucial for the success of the business. It connects you with brands, emails, social media, eCommerce, lead generation, and many more.

“Remain proactive and become real about the drawbacks of your website and the reasons that led you to lose customers.”

Have you realized the reasons that are letting this happen?

Give us the privilege to put some shine on your concerns:

The manner you are marketing online, and the method of building websites are not the same as it was before. Today people design attractive, informative websites from a web design company that follows the combination of a traditional and modern approach. Despite following the right approach,


We fill our sites with content that is not even relevant.


Annoy the users with the pop-ups and insist they buy from you. Or making it tough for them to find the right information.

We need to find out the reasons for this happening.

So, here in this article, we will give you the reasons on how to improve design and development to avoid failure.

Let's get started!!

Reasons for your business failure

1. Prioritize Product Results Not Features

If you continuously focus on improving features, instead of what your product or service results, then you are wasting your time and letting customers move to another website.

Notwithstanding, tell your eminent customers about the benefits of your products and services. In the end, you have to convenience them to purchase from you. When the agenda is clear, then focusing on the inappropriate things is of no use.

2. Focus On Your Customers, Not Yourself

You must focus on what customers need instead of how you can sell the product.

Communicating effectively with customers can give you a boost in sales, customer retention, and referrals.

On the contrary, the results could be devastating- a reduction in leads, negative word of mouth, and frustrated customers are some of the consequences.
Here are the best ways to enhance the customer experience:

The first impression is the last. So, set a professional automated answering service in place. It takes an extra burden off your shoulders and will make your experience effective and smoother. But, keep in mind that it should be built with customer experience in mind.

Don't let customers wait for long on your automated answering machine. They otherwise hung up the call out of frustration. Try to keep them on hold for less time and use a sound to the signal while they are waiting.

Do not break down the communication between the call or chat. Poor service will not let your customers buy from you.

Try to use real communication with the customers. You can communicate with the language they are comfortable in. Deliver accurate detailed information about your contacts and address to a customer.

3. Solve Customer Queries

The more you solve the customer's queries, the much they will come to you. Make customers feel that you care for them. You have to focus on improvising your skills and the strategies that can help you to solve their questions.

Make your customers the critical key to your ladder to success. And without any doubt, they are the ones. Solving queries of your existing customers will let you gain more through referrals.

4. Impersonal

You must present those who are behind the success of your brand. It is a worthy task as the visitors might like to connect to them on a human level. Yes, it is quite an anxious task, but certain manners can be followed to make it happen.

You can add specific staff profiles; less stiff language can be used, links can be created, biography pictures can be added, etc.

5. Non-responsiveness of Website Design

Do you know that non-responsiveness can reduce the number of leads? Non-responsive design is the one that does not adapt itself according to different websites. The layout of every website is different, and it should fit into every screen size. If your website fails to impress the visitors, then they will leave in less than 2 seconds.

They are not likely to put more effort into navigating the site which they discover to be unresponsive. If your website is not as it is on the desktop, then it becomes difficult for visitors to read the content.

The aim of the businesses is to convert visitors to customers to increase the rate of conversion. And, if your website is non-responsive, then you cannot convert the visitors to paying customers. With poor navigation on unresponsive websites, it is tough to retain customers.

6. Slow Website Speed

There are several factors that influence the speed of the website. Those are fonts, images, videos, forms, animations, eCommerce platforms, plugins, and links. The speed of your website can either establish or destroy your online business. The best and the most reliable way to enhance website speed is by addressing website success. If we look at the recent statistics:

• 40% of the visitors leave the site if it takes more than 3 seconds to load.
• 47% of the customers expect the website to load in less than two seconds.

Google Page Speed Insights or Varvy are the ways by which the speed of the website can be tested. And, if the results are less than the customer's expectations, then the below actions can be taken:

• Lessen the server response time and requests
• Compress the media and images
• Prioritize content transparency
• Enable browser caching
• Reduce the re-directs
• Optimize HTML, JavaScript, and CSS
• Ineffective Content

Content is the major component of your business website to be integrated into google searches. Usage of suitable keywords in the content and most of your web pages- main landing pages, About Us page, home pages, services page, and product/category pages is essential.

It makes it easy for visitors to search the information effortlessly they are seeking. Assure that only significant information is available at the top of the page.

7. Strengthen Your Brand

Building a brand demands a sweat of months and years. It cannot happen overnight. Several strategies are required to find effective ways to know customers.

It is mandated to understand what customer wants and how to fulfill their expectations. If you're going to strengthen your brand, you need to:

• Concentrate on the storytelling, not on the functionalities of the product.
• Try to focus on how you can solve the real and enduring issues of the customers. Don't try to be something that you are not. The majority of uncool products have more demand value.
• The integrated content must focus on establishing relationships and making customers informed regarding the offers and discounts. For a long-term relationship with the customers, you can build a uniform brand experience. Try to be more social as excellent customer service on social platforms can directly grow your business.

Meet local customers, going to conferences, and addressing the public are outstanding ways to boost your brand visibility.

8. Let People Know and Trust You

If your webpage is valuable and effective then your visitors will surely remember you. Before establishing any relationship, the maintenance of the basic root is essential. Before buying, they need to trust you.

The productive approach is that you can make your website's "About Us" page more outstanding and by re-directing them to your social media page or by subscribing to your newsletter.

9. No Optimization for Search Engine

If you have a website, then you might be aware of Search Engine Optimization (SEO) term. SEO has several methods to satisfy the requirements of Google’s search algorithms and to get higher in the search engines, such as Yahoo, Bing, and Google.

SEO is the process of website content optimization, the content - text, images, and keywords can be optimized, which, therefore, enhances the search engine ranking. It gives quality and volume to the website traffic. SEO performs several tasks like:

• Indexing: It identifies the expressions and the words that usually describe the words best and allocates the pages to an appropriate keyword.
• Crawling: It fetches the web pages to link to the website. Softwares perform this task, termed as Spider or Crawler.
• Processing: The search engine compares the search string with the search request using the indexed database pages.
• Retrieving results: In the end, the best matching results can be retrieved that is displaying them in the browser.

SEO Services improve search engine rankings, provide a better conversion rate, and increase customer engagement, and brand awareness.

10. Get Conversion Friendly

To convert visitors to customers, it is advised to optimize the website design by examining the below questions:

• Have you provided enough space for the design to breathe?
• Have you provided seamless navigation?
• Are you following the Call to Action (CTA) strategy?
• Is your website using images to eliminate the heavy content?
• Are the integrated testimonials striking?

11. Offer Only The Real Value

Owning only a website is not enough until you are not making any efforts to stand out. Users thrive only for real value from the products or services businesses are offering.

If you are following only an approach to get customers for the time being instead of their long-term relationships, then you soon will fade away. Give customers the benefits within your price/package, which in turn will give actual value to your business.

For example: Offering an affordable website design package will attract customers. Offering combo or multiple offers is best to offer as they will feel interested in paying less with combo deals.

12. Legitimacy

It is advisable that if you are sharing the social media pages, for example, from Facebook that links to the website page and assures you that displayed pages are active.
It is disastrous to send a user to a page that has no more than three fans and has not been updated for many years. Here, legitimacy helps and assures that there is something you can rely on.

Wrapping Up

The world is changing, new trends and technologies are coming our way, businesses are touching the sky, and you fall behind. Sounds depressed! Indeed!!

If you are a business owner and are not popping up in search engines and are experiencing failures, then the failures mentioned above can help you figure out which one is affecting your business. Examine carefully.

Hopefully, our article has helped you out!! Queries and suggestions are welcome. Do share your experience in the comment section below. Thanks for reading!

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How experts reaches to new customers regularly?

Regardless of how effective business now is, business leaders are continuously searching for better approaches to build their income and expand their business. While essentially playing with the numbers can work, digital marketers can offer a great approach to dealing with traditional revenue-generating strategies.
Techniques for expanding income are commonly sorted into these eight steps:

• Reach your target audience
• Increase Website Visibility on the Web
• Monetize YouTube Videos
• Pay Per Click (PPC)
• Generate Leads Through Social Media
• Try Affiliate Marketing
• Become an industry leader

Digital marketing company Singapore introduces you to a variety of strategies in which businesses can easily opt to expand, generate leads, and facilitate business visibility, thereby inviting new customers and new projects. The strategies can be used to increase revenue through digital marketing.

Customers are the pillars of any business. The more customers you have, the more business opportunities are likely to come your way daily. Selling a product to someone you already know is much easier than a stranger. More information more ways to gain trust and customer loyalty.

If the preferences, expectations, and behavior of a customer are already known, it becomes easier for you to encourage customers to transactions and get repeat business opportunities from them.

 

Proper handling of customer information allows you to know their behavior and optimize websites accordingly. To increase the customer base, encourage visitors to subscribe to your newsletters. 

Deliver personalized materials to them regularly to get more business opportunities from them. You can also use the CRM software to increase your ability to entertain a large number of customers & increase the subscriber base by providing them the requested services in time.

Increase Your Website Visibility on the Web

Most Internet users browse websites that are shown in the top search results on different search engines. Hardly anyone searches up to 3-5 pages of google. Take a piece of advice from an Internet Marketing expert, you should optimize websites with the latest SEO practices regularly. Always remember, the World Wide Web is filled with lots of materials.

To make your website stand out of the crowd or seek to find a better place in the SERPs of multiple search engines. It is very much impactful to provide the required stuff only to Internet users.

Perform onsite and offsite SEO activities on a regular basis to increase the visibility of your website on the web. Websites with a top ranking attract more visitors & allow SEO professionals to convert them into premium leads.

Reach your target audience

In the present online world, customers have enormous ways to expand their business. One of the best ways to advertise is to advertise and educate the audience is through Content marketing.



Content marketing services are not only impactful in educating people but, they also increase the interest of the audience towards the product, however feel like purchasing the product, amplifying the faith of the customer.

On the flip side, with content marketing, you can directly reach the target audience, and solve their queries, by replying and reviewing. Hence, build a smooth relationship among the customers.

While exploring a product or service, customers read very nearly 14 bits of content before making a purchase. It simply means that the content should be impactful and that, it should get directly into the head of the audience and feel like purchasing the product instantly.

Monetize YouTube Videos

In this digital era, almost everyone across the globe loves to watch videos, because they are impactful, influential, and easy to understand even by lame reading the content.

I don’t mean that readers are dying or people have lost interest in reading. It simply means that people are opting more digital approach over reading.

Millions of people watch YouTube videos daily and are generating revenues, promoting their business, and increasing visibility by just posting their videos on the portal. Each Google account allows you to create a YouTube channel.

Create interesting and user-friendly videos with all the latest graphics. Upload videos on your channel and take all possible measures to increase its views, likes, and shares. Enable monetization to make revenues from your YouTube videos.

Optimize your videos for the targeted audience and monetize them to make more revenue. You can also use popular videos in search engine optimization to increase the overall business volume and create a base of new customers easily.

5. Try Affiliate Marketing

Affiliate marketing is the perfect channel to attract new customers, sell more products and generate sufficient revenues. Chosen affiliates promote your business, products, and services as a result they get a certain commission amount for each sale made through their reference. As a result, determine your audience & search for a suitable niche.

Ask your affiliates to take all possible steps to promote your brand and attract new customers. Successful affiliate marketing efforts help you increase your financial strength on a low investment. 

6. Generate Leads Through Social Media

An EFFECTIVE SOCIAL MEDIA MARKETING STRATEGY is a sound strategic approach to reach out to the audience and increase revenues. Social media optimization and marketing help to increase brand awareness, interaction, traffic, and records and easily meet the overall objectives of your brand. So, be active and create your company's official page on different social media channels.

Share useful content regularly on those platforms and try to seek responses from fans and followers. Active social media users willingly react to your advertising materials & give business opportunities. Responding to fans and followers on your social media platforms is important as it will remove their confusion about the advertised products and services and ensure their sales. Take the help of a Social Media Agency to generate social leads and sales comfortably. 

7. Pay Per Click (PPC)

PPC is a way to drive traffic to your website by paying a fixed amount whenever users click on your ad. In simple words, it’s an online premium advertising campaign, sometimes used by online business marketing companies as a last resort to help advertising materials appear on the top of search results.

Visitors may see offerings made by you and purchase the advertised products and services. PPC can help you make tangible revenues if conducted in a well-planned manner. Take advice from a digital marketing expert, or else it can likely burn a lot of money in PPC advertising with no good ROI. 

8. Become an industry leader

Trade is gradually moving from offline to online space with each passing day. This opens up almost limitless prospects for both companies and ordinary people. In fact, E-commerce is gaining momentum. It implies a search for potential buyers in the worldwide network. Every year, millions of people around the world sell products on the Internet.

Try to come up with new real ideas to make tangible revenues in a short period, and go ahead with an online shopping portal. Decorate it with goods and commodities, people are looking for. Conduct E-commerce SEO strategies to help users find your site on the first page of different search engines & buy the desired products and services.

Final Remarks

All companies engaged in a web-based business need to generate a healthy stream of revenues every day to thrive in the business & expand it further. Use these effective methods to generate sales/leads and make more income every day. Best of Luck!

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8 SEO Tips to Boost Search Rankings in 2019 | Awebstar

Researchers are actively introducing new technologies and algorithms for the advancement of Search Engine Optimization. With the passage of time and progression of the algorithm’s structure and content, both are becoming smarter. They determine the degree of user satisfaction in order to improve the SEARCH RESPONSE.

A Digital Marketing Professional tries to prepare and adapt these technologies in regards to stimulating the website ranking.

MAXIMUM CONSIDERATION OF USER PREFRENCES

In the upcoming Years, Google will pay more attention to the requirements of users when forming rankings. Intents are essentially the need that the user wants to solve when entering a query in the search bar. Greater attention of search engines to intents means that sites will focus on user needs and are ready to really solve the problems of the audience will be ranked high. To bring your project into line with this trend, you need to learn to understand:

• what does your audience want to receive in response?
• what content is important?
• In what form users expect to see it in response?

And, of course, try on your site to form this answer in the most detailed form.

** Promoting through google map like Awebstar- Search Engine Optimization Singapore will help you to make to rank higher in local areas**

AVAILABILITY OF WEBSITE

Search engines will not rate your site if they cannot find it. Therefore, it is extremely important to make sure that the search engines can find the content of your site and that they can do it quickly and easily.

Particulars	Descriptions
Logical Structure of the Site	Site pages are located in a logical tree structure. The names of your URLs reflect the structure of your site.  Internal links point to relevant pages.  You use breadcrumbs to facilitate navigation.
XML Sitemap & RSS Feeds	For optimal scanning, use both XML sitemaps and RSS/Atom feeds.  XML sitemaps will provide Google information on all pages of your site.  RSS/Atom feeds will provide all updates on your site, helping Google to keep your content is more recent in its index.
Schema Mark-up	Schema mark-up is used to designate objects (people, products, events, etc.) in the content of your pages.  It helps search engines better interpret the content of your site.
Featured Snippets	Response blocks (featured snippets, also called position result 0) is a search result that contains a short response to a search query.

MOBILE FIRST INDEXING

Google began experimenting with the mobile-first index. This means that their algorithms will first of all use the mobile version of the site content for ranking the pages from this site, analyzing the structured data and display fragments of these pages in the search results. If it does not have a mobile version, Google will turn to the desktop version for ranking the site.

However, if you practice unfriendly mobile design, then user experience and ratings may suffer. To avoide such circumstances take help from Best Mobile App developement company so, as to ensure you the perfect designing and development. Check  the design that is equally comfortable and aesthetic on any devices and desktop screens. And, make sure that in the mobile version, important content and navigation elements are correctly displayed, all pages are accessible.
  

VIDEO & CONTENT OPTIMIZATION

The video increases the involvement and time of user sessions on the site, and also leads traffic from other sites. Video is an additional tool for lead generation along with podcasts and corporate blog. In addition, Google has become not just regard the links from the video descriptions on YouTube as social signals, but also index the high-quality content. 

So, publish useful content for users in several formats like post articles in the corporate blog and videos. Instead of using long tail keywords, it is recommended that optimizing content around medium tail keywords. Make sure the videos are short and as informative as possible.

EMERGENCE OF ARTIFICAL INTELLIGENCE 

In 2019, the RankBrain (AI of Google) will looks at synonyms, niche connections, location, understands entities, etc, to check that - does your content meet the user’s requirements or not. Experts believe that companies should use machine learning to develop unique content for digital marketing, starting with a dataset based on specific variables. 

Analysis and reporting, built on machine learning, will help test new strategies and understand the causes of success and failure. The collection and analysis of data using machine learning will allow you to create more accurate forecasts and reports. Thus allows you to Earn more even with your small scale business.

VOICE SEARCH OPTIMIZATION

According to a study, 58% of consumers searched for information using voice search, 46% used it daily. 25% of consumers have not tried local voice search yet. Most often, by voice requests, people are now looking for restaurants, grocery stores and food delivery. The smartphone is perceived as an interlocutor and requests are formulated more naturally in the form of questions like:

• Where do you dine at the center?
• How much does a ticket to the theater of a young spectator cost?
• Where is it cheap to buy a brick?

You need to answer the questions of your buyer, so you will get an advantage over competitors. So, create a question-answer or article section on the site. In these sections, you can post information with answers to such natural questions like how, where, and why. These are the easiest and most reliable ways to optimize a site and its content for voice search. 

MAKE USE OF PROGRESSIVE WEB APPS OR USER EXPERIENCE

In recent years, Google’s ranking algorithm has included many UX-related metrics (site speed, convenience for mobile devices, HTTPS protocol). Therefore, the desire to improve the user experience can be a good way to improve your search engine rankings.

Particulars	Description
Increase Site Speed	Avoid the use of huge images, large amounts of multimedia or other heavy design elements as it makes the site slow. Use Google PageSpeed Insights to check the speed of your site and get recommendations on how to fix the problems found.
Increase CTR	The desire for more active participation and higher clickthrough rates tends to lead to better rankings, as well as indirect SEO results in the form of linking, shares, mentions, etc.
Use HTTPS Protocol	This has become necessary to ensure the security of financial transactions and the exchange of personal data.

CONSIDER THE IMPLEMENTATION OF AMP

The Accelerated Mobile Pages (AMP) project is Google's new technology for creating a better, more user-friendly mobile Internet by introducing a new standard for creating web content for mobile devices. In essence, this new standard is a set of rules that form a simple, lighter version of HTML. And the pages created in accordance with AMP, surely load very quickly on all mobile devices.

CONCLUSION

It is critically important to perform variety of task and monitor SEO activities of competitors in order to get high rank. By adopting the new above-mentioned SEO trends in 2019, you will approach your site to Google robots. So, it is recommended that pay special attention to these points and attract the new customers.

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Awebstar: A Singapore Web Design Company For Guaranteed Online Success

Developing a website that is fully functional and visually appealing requires a lot of skill set and dedication. As having a foothold has become pivotal for a business firm the importance of hiring a web design company Singapore has increased manifolds. The web design experts which are housed by the company implement all the latest technologies and methodologies that will ensure that the final website which is developed is bug-free and packed with all the features. Awebstar which is a Singapore Web Design Company is dedicated in delivering the best web design solutions to all their clients.

So let’s quickly have a look at all the qualities that is possessed by Awebstar which make it one of the best web design companies in Singapore.

Wide Range of Services

Awebstar is a one-stop solution for all your website requirements. Along with catering your web design services, you will be offered a plethora of other services which include Google AdWords Services, E-commerce development, SEO services, Mobile App Development, and much more. As a client, you don't have to start looking for other solutions somewhere else when everything will be catered to you by Awebstar.

Full-fledged Development Process

One aspect which sets Awebstar apart from the other web designing companies in Singapore is the full-fledged development process which they undertake. When a client approaches Awebstar, then he will be offered with an initial quote after which the planning will begin. This enables the developers at Awebstar to cater the final website according to your business needs.

Round The Clock Support 

During the development phase of your website, you will be able to get an all-around support. All the web designers housed in my Awebstar will ensure that you will be offered expert advice on every aspect of the web development process.

In The End 

Awebstar is offering the fastest and most affordable web designing packages in Singapore. By hiring Awebstar as your web design partner you will be able to ensure the online success of your business. Clients from all over the world have trusted it and have managed to take their business to newer heights.

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Affordable Web Designing Services in Singapore

Planning to launch the official website of your business in Singapore? If yes, then you would be in search of a web designing services that possesses all the skills that will enable it to develop a striking and fully functioning website. With Awebstar, which is an IT company based in Singapore your search will finally come to an end.

Awebstar is a one-stop solution for all your web designing needs. The web designed housed by it have years of experience in delivering the best web design solutions to you. One aspect about Awebstar which sets it apart from the other web designing services in Singapore is the affordable cost at which the services are catered.

Affordable Web Design Packages

Awebstar will offer you two web design packages with the name Gold and Platinum. These two packages are available at different prices and will provide you with a different set of services. Depending on your preference you can choose a package that suffices your business needs.

Quick and Prompt Services

At Awebstar, the web designers are proficient enough with all the intricacies of web design. This enables them to design a website in the fastest time and deliver it ahead of the deadline. This has enabled Awebstar to build a rapport with all its clients. Even after the delivery of the website to you, the web designing team will be in constant touch with you so that any of the bugs faced by you can be rectified.

Bottom Line

There is no need to look for any other web designing services in Singapore instead of Awebstar. The possibility of you getting disappointed from the final product that is delivered to you will be very minimal. All the past, as well as current clients that have been served by Awebstar, are completely satisfied by the web design services that have been delivered to them.

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Compact Appointment Booking System From Awebstar To Serve Your Customers

The importance of an appointment booking system cannot be neglected whether your business is a small scale or a large scale one. The system enables the business owners to streamline all the services that they offer to their customers. Awebstar is a name that is dedicated to catering its clients with the best software solutions for all their business needs. One such software is the appointment booking system that has been designed in such a manner which will ensure that your customers receive the needed services. 

Let’s have a look at the ways in which this top-notch appointment booking system from Awebstar will benefit your business.

Reduce the Waiting Time

One of the biggest letdowns for the customers is the delay in the services that are offered to them. However, now with the appointment booking system from Awebstar providing timely services to all your customers is not a tedious task. 

Caters Different Types of Businesses

It doesn’t matter what type of business you are running, the appointment booking system will serve you. The software has been integrated with all the features that will enable you to perform the needed functionalities in the desired manner. In the end, your customers will be benefited which will prove beneficial for your business. 

Regularly Updated With Features

The team working on the appointment booking software ensures that all the latest features which will prove pivotal for the different businesses are included in the software. For this, the development team at Awebstar works really hard day in and day out. 

Summing Up 

So, if you are looking for an online appointment booking system then do not look anything further than the one offered by Awebstar. The software will enable you to manage your customers like never before and provide them with a timely delivery of the required services. 

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