8 SEO Tips to Boost Search Rankings in 2019 | Awebstar

Researchers are actively introducing new technologies and algorithms for the advancement of Search Engine Optimization. With the passage of time and progression of the algorithm’s structure and content, both are becoming smarter. They determine the degree of user satisfaction in order to improve the SEARCH RESPONSE.

A Digital Marketing Professional tries to prepare and adapt these technologies in regards to stimulating the website ranking.

MAXIMUM CONSIDERATION OF USER PREFRENCES

In the upcoming Years, Google will pay more attention to the requirements of users when forming rankings. Intents are essentially the need that the user wants to solve when entering a query in the search bar. Greater attention of search engines to intents means that sites will focus on user needs and are ready to really solve the problems of the audience will be ranked high. To bring your project into line with this trend, you need to learn to understand:

• what does your audience want to receive in response?
• what content is important?
• In what form users expect to see it in response?

And, of course, try on your site to form this answer in the most detailed form.

** Promoting through google map like Awebstar- Search Engine Optimization Singapore will help you to make to rank higher in local areas**

AVAILABILITY OF WEBSITE

Search engines will not rate your site if they cannot find it. Therefore, it is extremely important to make sure that the search engines can find the content of your site and that they can do it quickly and easily.

Particulars	Descriptions
Logical Structure of the Site	Site pages are located in a logical tree structure. The names of your URLs reflect the structure of your site.  Internal links point to relevant pages.  You use breadcrumbs to facilitate navigation.
XML Sitemap & RSS Feeds	For optimal scanning, use both XML sitemaps and RSS/Atom feeds.  XML sitemaps will provide Google information on all pages of your site.  RSS/Atom feeds will provide all updates on your site, helping Google to keep your content is more recent in its index.
Schema Mark-up	Schema mark-up is used to designate objects (people, products, events, etc.) in the content of your pages.  It helps search engines better interpret the content of your site.
Featured Snippets	Response blocks (featured snippets, also called position result 0) is a search result that contains a short response to a search query.

MOBILE FIRST INDEXING

Google began experimenting with the mobile-first index. This means that their algorithms will first of all use the mobile version of the site content for ranking the pages from this site, analyzing the structured data and display fragments of these pages in the search results. If it does not have a mobile version, Google will turn to the desktop version for ranking the site.

However, if you practice unfriendly mobile design, then user experience and ratings may suffer. To avoide such circumstances take help from Best Mobile App developement company so, as to ensure you the perfect designing and development. Check  the design that is equally comfortable and aesthetic on any devices and desktop screens. And, make sure that in the mobile version, important content and navigation elements are correctly displayed, all pages are accessible.
  

VIDEO & CONTENT OPTIMIZATION

The video increases the involvement and time of user sessions on the site, and also leads traffic from other sites. Video is an additional tool for lead generation along with podcasts and corporate blog. In addition, Google has become not just regard the links from the video descriptions on YouTube as social signals, but also index the high-quality content. 

So, publish useful content for users in several formats like post articles in the corporate blog and videos. Instead of using long tail keywords, it is recommended that optimizing content around medium tail keywords. Make sure the videos are short and as informative as possible.

EMERGENCE OF ARTIFICAL INTELLIGENCE 

In 2019, the RankBrain (AI of Google) will looks at synonyms, niche connections, location, understands entities, etc, to check that - does your content meet the user’s requirements or not. Experts believe that companies should use machine learning to develop unique content for digital marketing, starting with a dataset based on specific variables. 

Analysis and reporting, built on machine learning, will help test new strategies and understand the causes of success and failure. The collection and analysis of data using machine learning will allow you to create more accurate forecasts and reports. Thus allows you to Earn more even with your small scale business.

VOICE SEARCH OPTIMIZATION

According to a study, 58% of consumers searched for information using voice search, 46% used it daily. 25% of consumers have not tried local voice search yet. Most often, by voice requests, people are now looking for restaurants, grocery stores and food delivery. The smartphone is perceived as an interlocutor and requests are formulated more naturally in the form of questions like:

• Where do you dine at the center?
• How much does a ticket to the theater of a young spectator cost?
• Where is it cheap to buy a brick?

You need to answer the questions of your buyer, so you will get an advantage over competitors. So, create a question-answer or article section on the site. In these sections, you can post information with answers to such natural questions like how, where, and why. These are the easiest and most reliable ways to optimize a site and its content for voice search. 

MAKE USE OF PROGRESSIVE WEB APPS OR USER EXPERIENCE

In recent years, Google’s ranking algorithm has included many UX-related metrics (site speed, convenience for mobile devices, HTTPS protocol). Therefore, the desire to improve the user experience can be a good way to improve your search engine rankings.

Particulars	Description
Increase Site Speed	Avoid the use of huge images, large amounts of multimedia or other heavy design elements as it makes the site slow. Use Google PageSpeed Insights to check the speed of your site and get recommendations on how to fix the problems found.
Increase CTR	The desire for more active participation and higher clickthrough rates tends to lead to better rankings, as well as indirect SEO results in the form of linking, shares, mentions, etc.
Use HTTPS Protocol	This has become necessary to ensure the security of financial transactions and the exchange of personal data.

CONSIDER THE IMPLEMENTATION OF AMP

The Accelerated Mobile Pages (AMP) project is Google's new technology for creating a better, more user-friendly mobile Internet by introducing a new standard for creating web content for mobile devices. In essence, this new standard is a set of rules that form a simple, lighter version of HTML. And the pages created in accordance with AMP, surely load very quickly on all mobile devices.

CONCLUSION

It is critically important to perform variety of task and monitor SEO activities of competitors in order to get high rank. By adopting the new above-mentioned SEO trends in 2019, you will approach your site to Google robots. So, it is recommended that pay special attention to these points and attract the new customers.