Is your website not giving you fruitful results?
Are you getting a sinking feeling while looking at your business website?
Accept it or not!!
You might be following inappropriate ways of handling your website.
Website Design is regularly evolving and to stand in this competitive world; it is imperative to pursue trending approaches.
Business demands can only be aimed when you apply upgrades to your websites with accurate features and functionalities.
The sites need to be updated every 18 to 24 months. If it is not, then the downfall is quite obvious.
Not a major change but “changes like in offers, deals, updating with new blogs and more like these”.
Your websites must give a remarkable impression when a user visits your websites. And if in any case, you are not able to impress them, then chances are that they will not read a single word from your website anymore.
They will obviously bounce to another website. Don't forget that websites are crucial for the success of the business. It connects you with brands, emails, social media, eCommerce, lead generation, and many more.
“Remain proactive and become real about the drawbacks of your website and the reasons that led you to lose customers.”
Have you realized the reasons that are letting this happen?
The manner you are marketing online, and the method of building websites are not the same as it was before. Today people design attractive, informative websites from a web design company that follows the combination of a traditional and modern approach. Despite following the right approach,
We fill our sites with content that is not even relevant.
Annoy the users with the pop-ups and insist they buy from you. Or making it tough for them to find the right information.
We need to find out the reasons for this happening.
So, here in this article, we will give you the reasons on how to improve design and development to avoid failure.
Let's get started!!
Notwithstanding, tell your eminent customers about the benefits of your products and services. In the end, you have to convenience them to purchase from you. When the agenda is clear, then focusing on the inappropriate things is of no use.
Communicating effectively with customers can give you a boost in sales, customer retention, and referrals.
On the contrary, the results could be devastating- a reduction in leads, negative word of mouth, and frustrated customers are some of the consequences.
Here are the best ways to enhance the customer experience:
The first impression is the last. So, set a professional automated answering service in place. It takes an extra burden off your shoulders and will make your experience effective and smoother. But, keep in mind that it should be built with customer experience in mind.
Don't let customers wait for long on your automated answering machine. They otherwise hung up the call out of frustration. Try to keep them on hold for less time and use a sound to the signal while they are waiting.
Do not break down the communication between the call or chat. Poor service will not let your customers buy from you.
Try to use real communication with the customers. You can communicate with the language they are comfortable in. Deliver accurate detailed information about your contacts and address to a customer.
Make your customers the critical key to your ladder to success. And without any doubt, they are the ones. Solving queries of your existing customers will let you gain more through referrals.
You can add specific staff profiles; less stiff language can be used, links can be created, biography pictures can be added, etc.
They are not likely to put more effort into navigating the site which they discover to be unresponsive. If your website is not as it is on the desktop, then it becomes difficult for visitors to read the content.
The aim of the businesses is to convert visitors to customers to increase the rate of conversion. And, if your website is non-responsive, then you cannot convert the visitors to paying customers. With poor navigation on unresponsive websites, it is tough to retain customers.
Google Page Speed Insights or Varvy are the ways by which the speed of the website can be tested. And, if the results are less than the customer's expectations, then the below actions can be taken:
Content is the major component of your business website to be integrated into google searches. Usage of suitable keywords in the content and most of your web pages- main landing pages, About Us page, home pages, services page, and product/category pages is essential.
It makes it easy for visitors to search the information effortlessly they are seeking. Assure that only significant information is available at the top of the page.
It is mandated to understand what customer wants and how to fulfill their expectations. If you're going to strengthen your brand, you need to:
The productive approach is that you can make your website's "About Us" page more outstanding and by re-directing them to your social media page or by subscribing to your newsletter.
SEO is the process of website content optimization, the content - text, images, and keywords can be optimized, which, therefore, enhances the search engine ranking. It gives quality and volume to the website traffic. SEO performs several tasks like:
To convert visitors to customers, it is advised to optimize the website design by examining the below questions:
Owning only a website is not enough until you are not making any efforts to stand out. Users thrive only for real value from the products or services businesses are offering.
If you are following only an approach to get customers for the time being instead of their long-term relationships, then you soon will fade away. Give customers the benefits within your price/package, which in turn will give actual value to your business.
For example: Offering an affordable website design package will attract customers. Offering combo or multiple offers is best to offer as they will feel interested in paying less with combo deals.
12. Legitimacy
It is advisable that if you are sharing the social media pages, for example, from Facebook that links to the website page and assures you that displayed pages are active.
It is disastrous to send a user to a page that has no more than three fans and has not been updated for many years. Here, legitimacy helps and assures that there is something you can rely on.
If you are a business owner and are not popping up in search engines and are experiencing failures, then the failures mentioned above can help you figure out which one is affecting your business. Examine carefully.
Hopefully, our article has helped you out!! Queries and suggestions are welcome. Do share your experience in the comment section below. Thanks for reading!
Are you getting a sinking feeling while looking at your business website?
Accept it or not!!
You might be following inappropriate ways of handling your website.
Website Design is regularly evolving and to stand in this competitive world; it is imperative to pursue trending approaches.
Business demands can only be aimed when you apply upgrades to your websites with accurate features and functionalities.
The sites need to be updated every 18 to 24 months. If it is not, then the downfall is quite obvious.
Not a major change but “changes like in offers, deals, updating with new blogs and more like these”.
Your websites must give a remarkable impression when a user visits your websites. And if in any case, you are not able to impress them, then chances are that they will not read a single word from your website anymore.
They will obviously bounce to another website. Don't forget that websites are crucial for the success of the business. It connects you with brands, emails, social media, eCommerce, lead generation, and many more.
“Remain proactive and become real about the drawbacks of your website and the reasons that led you to lose customers.”
Have you realized the reasons that are letting this happen?
Give us the privilege to put some shine on your concerns:
The manner you are marketing online, and the method of building websites are not the same as it was before. Today people design attractive, informative websites from a web design company that follows the combination of a traditional and modern approach. Despite following the right approach,
We fill our sites with content that is not even relevant.
Annoy the users with the pop-ups and insist they buy from you. Or making it tough for them to find the right information.
We need to find out the reasons for this happening.
So, here in this article, we will give you the reasons on how to improve design and development to avoid failure.
Let's get started!!
Reasons for your business failure
1. Prioritize Product Results Not Features
If you continuously focus on improving features, instead of what your product or service results, then you are wasting your time and letting customers move to another website.Notwithstanding, tell your eminent customers about the benefits of your products and services. In the end, you have to convenience them to purchase from you. When the agenda is clear, then focusing on the inappropriate things is of no use.
2. Focus On Your Customers, Not Yourself
You must focus on what customers need instead of how you can sell the product.Communicating effectively with customers can give you a boost in sales, customer retention, and referrals.
On the contrary, the results could be devastating- a reduction in leads, negative word of mouth, and frustrated customers are some of the consequences.
Here are the best ways to enhance the customer experience:
The first impression is the last. So, set a professional automated answering service in place. It takes an extra burden off your shoulders and will make your experience effective and smoother. But, keep in mind that it should be built with customer experience in mind.
Don't let customers wait for long on your automated answering machine. They otherwise hung up the call out of frustration. Try to keep them on hold for less time and use a sound to the signal while they are waiting.
Do not break down the communication between the call or chat. Poor service will not let your customers buy from you.
Try to use real communication with the customers. You can communicate with the language they are comfortable in. Deliver accurate detailed information about your contacts and address to a customer.
3. Solve Customer Queries
The more you solve the customer's queries, the much they will come to you. Make customers feel that you care for them. You have to focus on improvising your skills and the strategies that can help you to solve their questions.Make your customers the critical key to your ladder to success. And without any doubt, they are the ones. Solving queries of your existing customers will let you gain more through referrals.
4. Impersonal
You must present those who are behind the success of your brand. It is a worthy task as the visitors might like to connect to them on a human level. Yes, it is quite an anxious task, but certain manners can be followed to make it happen.You can add specific staff profiles; less stiff language can be used, links can be created, biography pictures can be added, etc.
5. Non-responsiveness of Website Design
Do you know that non-responsiveness can reduce the number of leads? Non-responsive design is the one that does not adapt itself according to different websites. The layout of every website is different, and it should fit into every screen size. If your website fails to impress the visitors, then they will leave in less than 2 seconds.They are not likely to put more effort into navigating the site which they discover to be unresponsive. If your website is not as it is on the desktop, then it becomes difficult for visitors to read the content.
The aim of the businesses is to convert visitors to customers to increase the rate of conversion. And, if your website is non-responsive, then you cannot convert the visitors to paying customers. With poor navigation on unresponsive websites, it is tough to retain customers.
6. Slow Website Speed
There are several factors that influence the speed of the website. Those are fonts, images, videos, forms, animations, eCommerce platforms, plugins, and links. The speed of your website can either establish or destroy your online business. The best and the most reliable way to enhance website speed is by addressing website success. If we look at the recent statistics:- 40% of the visitors leave the site if it takes more than 3 seconds to load.
- 47% of the customers expect the website to load in less than two seconds.
Google Page Speed Insights or Varvy are the ways by which the speed of the website can be tested. And, if the results are less than the customer's expectations, then the below actions can be taken:
- Lessen the server response time and requests
- Compress the media and images
- Prioritize content transparency
- Enable browser caching
- Reduce the re-directs
- Optimize HTML, JavaScript, and CSS
- Ineffective Content
Content is the major component of your business website to be integrated into google searches. Usage of suitable keywords in the content and most of your web pages- main landing pages, About Us page, home pages, services page, and product/category pages is essential.
It makes it easy for visitors to search the information effortlessly they are seeking. Assure that only significant information is available at the top of the page.
7. Strengthen Your Brand
Building a brand demands a sweat of months and years. It cannot happen overnight. Several strategies are required to find effective ways to know customers.It is mandated to understand what customer wants and how to fulfill their expectations. If you're going to strengthen your brand, you need to:
- Concentrate on the storytelling, not on the functionalities of the product.
- Try to focus on how you can solve the real and enduring issues of the customers. Don't try to be something that you are not. The majority of uncool products have more demand value.
- The integrated content must focus on establishing relationships and making customers informed regarding the offers and discounts. For a long-term relationship with the customers, you can build a uniform brand experience. Try to be more social as excellent customer service on social platforms can directly grow your business.
8. Let People Know and Trust You
If your webpage is valuable and effective then your visitors will surely remember you. Before establishing any relationship, the maintenance of the basic root is essential. Before buying, they need to trust you.The productive approach is that you can make your website's "About Us" page more outstanding and by re-directing them to your social media page or by subscribing to your newsletter.
9. No Optimization for Search Engine
If you have a website, then you might be aware of Search Engine Optimization (SEO) term. SEO has several methods to satisfy the requirements of Google’s search algorithms and to get higher in the search engines, such as Yahoo, Bing, and Google.SEO is the process of website content optimization, the content - text, images, and keywords can be optimized, which, therefore, enhances the search engine ranking. It gives quality and volume to the website traffic. SEO performs several tasks like:
- Indexing: It identifies the expressions and the words that usually describe the words best and allocates the pages to an appropriate keyword.
- Crawling: It fetches the web pages to link to the website. Softwares perform this task, termed as Spider or Crawler.
- Processing: The search engine compares the search string with the search request using the indexed database pages.
- Retrieving results: In the end, the best matching results can be retrieved that is displaying them in the browser.
10. Get Conversion Friendly
To convert visitors to customers, it is advised to optimize the website design by examining the below questions:
- Have you provided enough space for the design to breathe?
- Have you provided seamless navigation?
- Are you following the Call to Action (CTA) strategy?
- Is your website using images to eliminate the heavy content?
- Are the integrated testimonials striking?
Owning only a website is not enough until you are not making any efforts to stand out. Users thrive only for real value from the products or services businesses are offering.
If you are following only an approach to get customers for the time being instead of their long-term relationships, then you soon will fade away. Give customers the benefits within your price/package, which in turn will give actual value to your business.
For example: Offering an affordable website design package will attract customers. Offering combo or multiple offers is best to offer as they will feel interested in paying less with combo deals.
12. Legitimacy
It is advisable that if you are sharing the social media pages, for example, from Facebook that links to the website page and assures you that displayed pages are active.
It is disastrous to send a user to a page that has no more than three fans and has not been updated for many years. Here, legitimacy helps and assures that there is something you can rely on.
Wrapping Up
The world is changing, new trends and technologies are coming our way, businesses are touching the sky, and you fall behind. Sounds depressed! Indeed!!If you are a business owner and are not popping up in search engines and are experiencing failures, then the failures mentioned above can help you figure out which one is affecting your business. Examine carefully.
Hopefully, our article has helped you out!! Queries and suggestions are welcome. Do share your experience in the comment section below. Thanks for reading!
